Reality check: MadCap Flare vs. DITA
If you’re evaluating structured authoring solutions, you might come across this “DITA Detailed Comparison” from MadCap Software, the makers of Flare. It’s a truly egregious piece of marketing bullshit—so much so it really puts me off considering MadCap products altogether. So let’s break it down with a reality check. Each of the following heading names…
Five signs that you could be a technical content neophyte
You are not a tech comms professional, but you believe that your opinions about language have equal weight to a person who is. You believe that writers generally spend unnecessary time perfecting content (and you also believe that content can always “go faster”). You believe that Word, Confluence, or general-purpose knowledge base tools are the…
The hot vs. not of high-value technical content
Hot Not Engineered approach to content. Engineering degree as a requirement. Rock-solid fundamental English skills, technical editing know-how. A “good enough, send it” mindset. General technical aptitude, constant learning, continuous self-improvement. Specialized, non-transferable skills in one industry; years of experience using one or two tools. Controlled language specifications, measurable consistency. Eloquence, creative writing, being a…
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English is Dumb 